To inspire our passion for hockey in the next generation

Posted On 14th November 2016

14th November 2016, Brussels: At our General Assembly on 11th November in Dubai we launched our Strategic Plan 2017-2024, our ambition is to ‘Inspire our passion for hockey in the next generation’. 

Our Ambition?

Our Values?


  • Inclusive: Regardless of gender, age, race, religion or skill level, hockey creates and fosters lifelong friendships, teamwork and loyalty
  • Positive:  The Hockey family thinks optimistically of possibilities for the sport; encouraging, listening and sharing knowledge with and between our members
  • Accountable: Collectively acting responsibly, through honesty, good governance and fair play with respect for all (team mates, opponents, officials, volunteers) involved in the sport
  • Dynamic: Proactive, innovative and influential

Our Goals?



  • To deliver the Hockey Revolution in Europe
  • To continue to grow exciting, inclusive EuroHockey events for athletes and fans
  • To continue to expand our distribution of content to our fan base
  • To market and sell our product
  • To raise the level of professionalism for our staff, our volunteers and our athletes though education, development and good governance

Our Key Initiatives?


Engage and Empower:

  • Engage and work with our Athletes
  • Provide a gender balance on our Board and Committees that reflects our sports balance
  • Provide education pathways that support the development of the sport in all regions and at all levels
  • Maintain and develop the European Targeted Assistance Programme
  • Promote Olympic solidarity, Olympic ideals and the importance of Olympic participation for Hockey through our International Relations Plan

Fan Focused Entertainment Portfolio:

  • Deliver a world class, well planned and inclusive competition schedule
  • Strive to include different formats e.g. Indoor, Hockey5s and ParaHockey
  • Increase the stature and importance of our portfolio

World Class Content and Distribution: 

  • Build on our core set of broadcast partnerships, increasing reach and revenues year on year
  • Build and improve our Annual live streaming strategy for a defined number of competitions
  • Create an online archive of our video content

Joined Up Global Marketing:

  • Ensure that we have a two way global marketing strategy with FIH
  • Enhance our EuroHockey brand to ensure we maximise its exposure and value
  • Actively seek to keep abreast of new digital technologies and channels with which to enhance our fan engagement

Commercial Partners:

  • Have a respected portfolio of commercial partners who value our community and offering
  • Monetise (where possible) our advertising output

High Performing Sport:

  • Maintain and review robust   governance and financial practices
  • Promote and support the development of top class facilities and performance through education
  • Maximise the value of our human capital –  volunteers and staff.

Speaking about the launch the EHF President, Marijke Fleuren said  “There is no doubt that hockey has grown as a sport and we in the EHF have now taken time to look at where we are, to see what our strengths are, where our challenges lie and have set out a roadmap for the next 8 years. We have engaged with our Members, our Committees, our Professional Staff and our Board to find what our core values really are, what we stand for. Inclusive, Positive, Accountable and Dynamic, these are the ones in the back of our minds with everything we do. We are delighted to bring them with us on this journey. Our ambition “To inspire a passion for hockey in the next generation” sums up everything that we want. As simple as that!”. To continue: “I am excited for the next 8 years and delivering what we have now set out to do and look forward to leading our excellent team with focus, determination and of course, passion.”

EHF Director General, Angus Kirkland added The Hockey Revolution has provided a strategic pathway for Continental Federations and NAs to follow.  The EHF Strategic Plan mirrors that of the parent body and with all CFs operating under the same initiatives this lends great strength to the strategy for Hockey globally.  The EHF strategic plan concisely defines how we will support the Hockey Revolution through our ambition, values and goals and how we intend to go about achieving them. It is an exciting time to be involved in hockey and we look to the future positively.”

Getting reaction from our delegates Erhard Hiessmayr (Austria) said “It was great to see the strategic plan being launched mirroring that of the FIH. Let’s see if all the goals can be fulfilled!” David Phenis (Wales) added “The meeting was very insightful and informative. It is can exciting time for the EHF and for hockey in Europe. The strategic plan was clear and concise with great synergy with FIH Revolution! “

Full details of the Strategic Plan are available by clicking here #ourpassion #ourfuture 

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