The European Hockey Federation (EHF) is currently offering an internship in the areas of Sports Management and Marketing.
Our Mission Statement:
To encourage, promote, develop and administer hockey in Europe at all levels in order to maintain hockey as an Olympic Sport on the Olympic Program and maximise participation, standards, enjoyment and community involvement. The work of the EHF and its efforts shall be based on democracy, loyalty, equality and especially recognising the importance of our volunteers.
About EHF
The EHF is one of five Continental Federations and sits under the world body of the FIH. We have 42 Member Nations and we manage 30+ competitions each year at Indoor and Outdoor Hockey for our Members and their Clubs to participate in. Alongside this we offer Education courses for Officials, Umpires and Coaches as well as providing support to a variety of Development initiatives from Youth Leadership to ParaHockey. We actively promote all our activities trhough our digital channels.
The Candidate
The internship is suitable for someone who is interested in pursuing a career in sports marketing and management. The successful candidate will get exposure to all areas of the organisation however there will be a particular focus on the Marketing of our products to potential sponsorship partners.
As such we are looking for a candidate with marketing and creative background to help us to develop our marketing and sales proposal from zero to the market with support and advice from the Director General and Chair of the Marketing Committee.
Scope of work:
1.- Sponsorships Strategy Development
1.1.- Research (part of it will be also debated for our “experts of hockey”)
Audience Research
Fan Research
Market Landscape
Market Intelligence
Benchmarking
1.2.- Asset Audit
Identification and audit all sponsorship rights
1.3.- Value Assets
Valuation of all sponsorships assets (tangibles and intangibles)
1.4.- Sponsorships Structure
Creation of sponsorships model
Asset Packaging
Pricing
2.- Execution
2.1.- Sales targeting
Identification of sales targets
Target profiling
2.2.- Go to market
Development of activations ideas
Creation of sales Materials
Meeting potential clients
If you are interested in applying, please send a CV and cover letter to info@eurohockey.org by 27th May 2018.